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Full Color Business Cards

Wondering if full color business cards are right for you business - and, if so, what you should know about color before ordering them?  Here's help.

For example, when you mention full color business cards, what kind of color comes to mind?  Spot color?  Full color?  Which is the best choice for your business card?  It helps to know what each one can do for you.  Spot color is used sparingly to provide an accent or a focal point. Full color business cards show all the shades used in real life, which helps create an immediate connection between the business card and the reader.

Full color printing is also sometimes referred to as four-color process printing.  If you've ever printed on an inkjet printer with multiple color cartridges (especially popular for photo printers), you've seen the process in action. 

The four colors in full color business card printing are cyan (medium greenish blue), magenta (hot pink), yellow and black.  These colors can be combined to create almost any color, with black providing detail and shadow.

Are Full Color Business Cards Right for You?

Probably so.  If you want more impact from your business cards, you want to stand out from your competitors, and/or who you want to enhance a personal connection, a full color business card can do that for you.

Most business cards are still black and white, and even traditionally conservative professions can use full color successfully, if chosen wisely.  Full color doesn't necessarily mean garish or juvenile. (Click here for information about the psychological associations of color on business cards.)

Full Color Business Cards Cost Less Than Ever

The cost of full color business cards has dropped dramatically with the advent of automated, computer-controlled printing processes and the specialization within the print industry.  While they typically cost a few dollars more than black and white printing, full color business cards offer the best quality for dollars spent.  For example, at PrintsMadeEasy.com, you can order full color business cards for as little as $2.99.

Even more important than quality, full color business cards offer more customer appeal per dollar spent.  And the more appealing a business card is, the more likely a customer or prospect will refer to it later on when they need your product or service.