Real Estate Business Cards
Whether your real estate company has its own logo or you need the capability of designing custom business cards at a moment's notice, there's a business card p rinting solution for you. Good thing, too -- few professionals rely on business cards as much as do realtors, real estate agents and other Real Estate professionals.
Real estate business cards can be tricky to design, however, since so much information is customarily printed on each business card. And because real estate business cards are so freely given out, for so many different properties, it can be difficult to craft a card that a potential customer will actually associate with you or your property.
Below are some business card design suggestions especially for real estate professionals. 
- Should You Use a Photo?
Photos help people remember who you are and help them identify you if you've never met in person, fostering that important personal connection.
However, they also date you and can play into the recipient's subconscious prejudices. (Are you too old, too young, the wrong color, the wrong sex, too stylish, not stylish enough...???)
They also take up a lot of room on your business card that might more effectively be used for other information.
- What About Multiple Business Cards, or Variations of Business Cards?
Since one real estate business card can't possibly hold everything you'd like the recipient to know about you anyway, why not try multiple cards? A current customer already knows what you look like, so a photo wastes space. Instead, he or she would probably appreciate expanded contact information. A prospect might like to know about the real estate tips or newsletter on your website.
- Customization to Your Target Market Is Key
Do you show/sell properties of wealthy clients who are accustomed to luxury? Or, are your clients middle class individuals who want a realtor that reflects a similar background? Do you sell country properties or urban condos? Tailor your card to fit.
Working with a printer who understands the needs of real estate professionals is also critical - look for a comprehensive range of design and printing options, the ability to create materials in real time, quick feedback and "proofing" expertise from graphic design experts, a way to save business card design projects on a secure server, and guaranteed order arrival dates.One reputable online printer who provides those services is PrintsMadeEasy.com. They offer free business cards to real estate professionals in the form of a $14.99 discount for 100 cards. It's a good way to test a new business card design or approach. Try their real estate business cards while the free offer is still in effect; it may be pulled at any time. (If the free offer is gone by the time you visit, you can still save 15% on your first business card order by using the code DEAL15 at checkout.) Prints Made Easy is also releasing a new line of real estate business card designs and templates in 2008.
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